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The web site darshanhealthclub.com had the following in the web site, "With over 35 Years of Expertise,." I noticed that the webpage stated " Expect Best Results in Least Possible Time." They also said " Personally Supervised and Managed by. Mr India DARSHAN AURORA and Qualified Physical Culturist SIDDHARTH AURORA. We would like to introduce ourselves as one of the most professional and dedicated health clubs, established since 1983 making the lives of thousands of people more healthier and happier through our commitment towards fitness in all these years. DN Nagar Nearest Metro Station." The meta header had Health Club as the first optimized keyword. This keyword is followed by Cardio Gym, Gyms in Mumbai, and Gym in Mumbai which isn't as important as Health Club. The other words darshanhealthclub.com used was Best Gym in Mumbai. Gym in Andheri West is included but could not be understood by search crawlers.